A/B testing in email marketing is an effective way to gain insight in the preferences of your target group. While doing so, we discovered an unexpected side-effect of A/B testing in the form of framing and priming by the subject line. Read More
Anne Holland of Which Test Won presents some surprising email split tests results in this classic video. But also warns about the pitfalls of email marketing testing. That led to increases in revenue, engagement, and ROI. Read More
What if your email is the first communication a super busy consumer has ever received from you? Do you really expect her to read through even 100 words of good content when your brand is still a relative stranger to her? If so, your efforts are wasted. Read More
So you are done with a heavy promotion, perhaps a product launch, and you begin thinking that your list might be a bit fatigued by all the email hassling at this point.
You need to ease things out and remind your audience that your main goal is to serve them and not to just ask them to keep pulling out their wallets all the time. How to do this? Try any of the following 25 methods.
We’re pulling out the Caldinis for all you email marketers out there!
Who hasn’t heard about the six scientific shortcuts to persuasion? More popular than a daytime soapie and twice as effective, they are the key to gaining and converting subscribers.
In this series, we’ll take you through some of these persuasion life-hacks that you can use to hack your way to email marketing success! Read More
Email address acquisition is core to the strategy of all marketers. The rise in “Join My Email List” popups that you see across every site you browse is a clear indicator of this. These popups make it easy for a marketer to grow their email list and remarket to high intent consumers. Read More
One of the more well-known philosophical questions is: “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
Its email marketing equivalent might be. “If an email arrives in an inbox, and no one opens it, did it arrive?
So does it matter if an email landed in the inbox — you bet it does! Read More
It’s obvious; a building block to effective email marketing is excellent inbox placement. If you don’t make it to the inbox your chances of a response drop dramatically. The numbers speak for themselves. Here are some tips to join the top privileged group of senders with high inbox placement.
Sending out event driven email to your email list is a great way to keep them engaged and reminded that you have their best interests in mind. Since this type of email can be set up in advance and sent out at a later date, you have the advantage of coming up with great ideas ahead of time before launching them out as part of a campaign. Read More