Integrating email marketing and Social

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Dr Dave Chaffey of Smart Insights presented his views on Integrating email marketing and Social at the International Email Marketing Summit.

Integrating email marketing and Social

There’s more to social-email integration than share buttons. We know from what happens in 60 seconds in social media that we love to share on social networks. This amplification is what makes social media so powerful. We also know that with so many social updates, getting cut-through with social media can be difficult. Step forward email marketing which still offers reach and engagement. The obvious question; how can we integrate them – can they be “better together”?

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The crazy tempo of evolution in email marketing

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Last week Christopher Marriot posted an article called “Is this the end of email marketing?“ In which he hinted that email marketing has come to the end of it’s evolution. Chris is a long time writer about digital marketing (some articles dating back 2006), he sure knows something about the matter. But did the evolution of email stop as he suggested? I don’t agree. Let’s take a look. Read More

Dela Quist and Kath Pay on Email Marketing Frequency

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Kath Pay of Holistic email and Dela Quist of Alchemy Worx talk about email frequency. Dela reveals his findings on how often you should send emails to your subscribers.

Email frequency

As usual his thoughts and findings are somewhat controversial and don’t follow the usual best practice of ‘sending less often is better than sending more often’, however he certainly provides food for thought with some great examples and evidence to back it up.

Nudge effect in emaileffect

He also discusses the Nudge Effect and how an email can cause a subscriber to search for a brand, to visit a shop, to click on an Adwords campaigns etc. As Dela says, email is one of the most powerful drivers of traffic, both online and offline, around.