The inbox is getting busier day by day, attention spans are decreasing to that less of a goldfish, but consumers still love email marketing. However, to cut through the noise, you also need a strategy that determines the who, where, what, and why of your email marketing activity.
Your email newsletter is one of the simplest ways to directly engage with your current and potential customers. Think about the results you’re getting from your current campaign—are you making the most of it and nurturing brand loyalty? Read More
Email marketing is a strong and trusted channel. Going hand-in-hand with that, a well-established channel should have well-defined norms and behaviors, best practice guidelines and Imperatives. But where to start if we want to do it by the book? Read More
A well-designed email campaign conveys the company`s message, creates a smooth path for conversion. Great email design reduces friction and anxiety during reading and motivates the reader to take action.
In this article we’ll see how you can use the power of icons to create successful and competitive emails that really work. Read More
Are your email campaign metrics on the rise, without a similar increase in conversion? Perhaps it’s time to take a look at your landing pages.
Your email campaign can very well be the bait for “catching” leads, it’s not the hook. This hook is, of course, your landing page. That is where your leads actually sign-up, download, make a purchase, or, in other words, convert.
It makes sense to give your email landing pages at least as much attention as your emails. Email and landing pages are the two most important pieces of your campaign. They must complement each other and work in perfect harmony, moving leads to become customers. Read More
It’s relatively easy to get on board with email automation. And once you get the hang of it, it can be tempting to set up several automated flows, turn the sequence on, sit back, and watch the leads roll in. But there are some times when people just don’t want to “talk.” Here are four times you should hit the pause button on your email automation flow, step back, and send something different (or nothing at all) instead.
Email marketing a very effective channel, but making your emails stand out is not an easy task. Most people consider the inbox as their personal space. Email marketers need to dedicate time and effort to understand the psychology of recipients. This will help them connect on an emotional level. Here are psychological hacks to influence your consumers’ decisions.
Emails, emails, emails. We send them out in their hundreds every day – but sometimes, the quality of our email content is woefully neglected. This is particularly the case with transactional emails – which is especially worrying, given how important these emails are for growing your business. Read More
Dynamic and personalized images can provide a new level of individualization. Images are an important part of interactive email and the basic layer for a set of further elements and actions that make an email interactive. See how we created an interactive email and advent calendar.
In the military, soldiers learn how to push past their perceived limits and that involves wading through their inboxes to keep on top of an endless stream of messages. Additionally, they are forced to process mission critical emails: which could mean life or death. Find out their email protocol anyone can use to write more efficient emails.