Category Archives: Articles
The holiday season is fast approaching and the latest retail craze is just around the corner; Black Friday This is the perfect opportunity to use your email marketing to drive your ROI, but to do that you need to plan ahead and formulate a carefully planned a strategy. Optimise this opportunity by implementing a strategic approach to your Black Friday campaign with our tips;
Email marketing is a great way to grow your business. It can help increase your overall web presence and bring in more revenue in ways that a regular website cannot.
Studies have shown that email subscribers can lead to twice as many comments and shares than regular website readers and almost 3 times the revenue. You know all of this but… Where to begin?
Let’s face it: marketing automation tracks a lot of data, from open rates, to click-through rates, to unsubscribe rates. There are plenty more metrics that marketing automation tracks, but for some digital marketers, all that data can be more overwhelming than actually helpful. Read More
Take a random dive into your inbox and check out any promotional/marketing emails you’ve received. How many of them have the eponymous navigation bar? I’m pretty sure the answer’s going to be the majority of them. I’m here to make a stand against the conventional “email navigation bar”.
A/B testing in email marketing is an effective way to gain insight in the preferences of your target group. While doing so, we discovered an unexpected side-effect of A/B testing in the form of framing and priming by the subject line. Read More
Anne Holland of Which Test Won presents some surprising email split tests results in this classic video. But also warns about the pitfalls of email marketing testing. That led to increases in revenue, engagement, and ROI. Read More
What if your email is the first communication a super busy consumer has ever received from you? Do you really expect her to read through even 100 words of good content when your brand is still a relative stranger to her? If so, your efforts are wasted. Read More
So you are done with a heavy promotion, perhaps a product launch, and you begin thinking that your list might be a bit fatigued by all the email hassling at this point.
You need to ease things out and remind your audience that your main goal is to serve them and not to just ask them to keep pulling out their wallets all the time. How to do this? Try any of the following 25 methods.