The inbox is getting busier day by day, attention spans are decreasing to that less of a goldfish, but consumers still love email marketing. However, to cut through the noise, you also need a strategy that determines the who, where, what, and why of your email marketing activity.
Category Archives: Articles
To generate more revenue from your store without increasing your SEO, PPC, or social media marketing budgets a great tactic is to optimize your store’s conversion rate (CRO). Here are 3 of the most effective optimization tactics that I’ve seen our customers use. Start implementing them today and generate more leads and sales.
Producing quality content for a blog is only half of the battle. The other half – and often the more difficult half – comes with promotion. I would like to think that I’ve come up with a few tried and true methods that work for me through extensive trial and error. These 11 methods have helped me get nearly 600 shares on my most recent article. Use as few or as many as you’d like, and be sure to let me know how they work for you!
How do you design a newsletter that can help you build long-term relationships with your subscriber base? Let’s have a look at the top 5 breakthrough newsletter design trends that will rule 2016.
Research shows that over 79% of smartphone users read emails on their smartphone. And around 50% of marketing email newsletters are opened on mobile devices This has a big impact on how emails should be designed and formatted to be mobile friendly. But there is something every email marketer is forgetting to take into account…. Read More
Isn’t it great when you have the opportunity to try before you buy? Whether this is test driving a new car or playing a new video game before you actually purchase it, having the ability to have a play around first gives you the peace of mind that you are making the right decision. Read More
Top performing B2B marketers say it’s the single most effective tactic for lead nurturing, while the famous Experian statistic suggests that for every $1 spent by marketers on email, they yield an average of $44.25 in return. What are the most compelling numbers behind Email Automation?
Email marketing is dynamic and even though the medium doesn’t always change, user behavior definitely drives the trends and what we, as marketers, focus on.
In this blog post, I’ve outlined the trends to look out for and focus on in 2016 as part of my predictions for the year. Read More
The holiday season is fast approaching and the latest retail craze is just around the corner; Black Friday This is the perfect opportunity to use your email marketing to drive your ROI, but to do that you need to plan ahead and formulate a carefully planned a strategy. Optimise this opportunity by implementing a strategic approach to your Black Friday campaign with our tips;