Category Archives: Articles
Subject lines can have a huge effect on the response rates of your email campaigns. Adestra recently published a subject line report for which it analysed nearly a billion email marketing messages.
From this research comes the answer to the question: “What is the ideal length of a subject line?”. Read More
Marketers today face a dizzying array of options to help capture audience attention and drive sales. Email marketing through newsletters and coupons remains one of the most popular and successful vehicles for driving both online and in-store sales. But don’t rule out the new mobile technologies that are gaining momentum in reaching consumers. Read More
Within this research are the statistics and for the digital marketing touchpoint of the 100 fastest growing retailers in the US.
Some email marketing statistics from the study
- From the stores 44% asked for email address at the point of purchase
- 6% asked for an email opt-in on the reciept at point of purchase
Email marketing puts the ability to connect with potential and existing customers at the touch of a button.
Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment.
Apple has a big following of loyal customers and fans who are truly enthusiastic about almost every bit of little news they bring out. That’s impressive.
Their email marketing messages? Not so much. It even sucks, big-time. And that is strange for a company that normally scrutinizes every detail of their products.
Here is a dutch example of an Apple email marketing message, fresh from the inbox. Read More
How to write subject lines that double your clickthrough rate?
In this very interesting Web clinic replay, Dr. Flint McGlaughlin analyzes the winning subject lines from a series of email subject line tests they ran. He explores what made them work so well, and how you can apply those principles to your own subject lines.
Using a 4 question checklist he drills down on subjectline facts from their research to maximize the force of a subjectline. He takes the audiences questions in a live optimization.
If you would like to learn how to write more effective subject lines, simply watch the above Web clinic replay.
Dr Dave Chaffey of Smart Insights presented his views on Integrating email marketing and Social at the International Email Marketing Summit.
Integrating email marketing and Social
There’s more to social-email integration than share buttons. We know from what happens in 60 seconds in social media that we love to share on social networks. This amplification is what makes social media so powerful. We also know that with so many social updates, getting cut-through with social media can be difficult. Step forward email marketing which still offers reach and engagement. The obvious question; how can we integrate them – can they be “better together”?
Last week Christopher Marriot posted an article called “Is this the end of email marketing?“ In which he hinted that email marketing has come to the end of it’s evolution. Chris is a long time writer about digital marketing (some articles dating back 2006), he sure knows something about the matter. But did the evolution of email stop as he suggested? I don’t agree. Let’s take a look. Read More
As usual his thoughts and findings are somewhat controversial and don’t follow the usual best practice of ‘sending less often is better than sending more often’, however he certainly provides food for thought with some great examples and evidence to back it up.
Nudge effect in emaileffect
He also discusses the Nudge Effect and how an email can cause a subscriber to search for a brand, to visit a shop, to click on an Adwords campaigns etc. As Dela says, email is one of the most powerful drivers of traffic, both online and offline, around.