Category Archives: Articles

apple_sucks_at_their_email_marketing

Where Apple went oops on Email Marketing

By | Articles | 4 Comments

Apple has a big following of loyal customers and fans who are truly enthusiastic about almost every bit of little news they bring out. That’s impressive.

Their email marketing messages? Not so much. It even sucks, big-time. And that is strange for a company that normally scrutinizes every detail of their products.

Here is a dutch example of an Apple email marketing message, fresh from the inbox. Read More

Optimize subject line force with this 4 step checklist [video]

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How to write subject lines that double your clickthrough rate?

In this very interesting Web clinic replay, Dr. Flint McGlaughlin analyzes the winning subject lines from a series of email subject line tests they ran. He explores what made them work so well, and how you can apply those principles to your own subject lines.

Using a 4 question checklist he drills down on subjectline facts from their research to maximize the force of a subjectline. He takes the audiences questions in a live optimization.

If you would like to learn how to write more effective subject lines, simply watch the above Web clinic replay.

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Integrating email marketing and Social

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Dr Dave Chaffey of Smart Insights presented his views on Integrating email marketing and Social at the International Email Marketing Summit.

Integrating email marketing and Social

There’s more to social-email integration than share buttons. We know from what happens in 60 seconds in social media that we love to share on social networks. This amplification is what makes social media so powerful. We also know that with so many social updates, getting cut-through with social media can be difficult. Step forward email marketing which still offers reach and engagement. The obvious question; how can we integrate them – can they be “better together”?

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The crazy tempo of evolution in email marketing

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Last week Christopher Marriot posted an article called “Is this the end of email marketing?“ In which he hinted that email marketing has come to the end of it’s evolution. Chris is a long time writer about digital marketing (some articles dating back 2006), he sure knows something about the matter. But did the evolution of email stop as he suggested? I don’t agree. Let’s take a look. Read More

Dela Quist and Kath Pay on Email Marketing Frequency

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Kath Pay of Plan to Engage and Dela Quist of Alchemy Worx talk about email frequency. Dela reveals his findings on how often you should send emails to your subscribers.

Email frequency

As usual his thoughts and findings are somewhat controversial and don’t follow the usual best practice of ‘sending less often is better than sending more often’, however he certainly provides food for thought with some great examples and evidence to back it up.

Nudge effect in emaileffect

He also discusses the Nudge Effect and how an email can cause a subscriber to search for a brand, to visit a shop, to click on an Adwords campaigns etc. As Dela says, email is one of the most powerful drivers of traffic, both online and offline, around.