Dynamic and personalized images can provide a new level of individualization. Images are an important part of interactive email and the basic layer for a set of further elements and actions that make an email interactive. See how we created an interactive email and advent calendar.
Category Archives: Articles
Email marketing is a strong and trusted channel. Going hand-in-hand with that, a well-established channel should have well-defined norms and behaviors, best practice guidelines and Imperatives. But where to start if we want to do it by the book? Read More
In the military, soldiers learn how to push past their perceived limits and that involves wading through their inboxes to keep on top of an endless stream of messages. Additionally, they are forced to process mission critical emails: which could mean life or death. Find out their email protocol anyone can use to write more efficient emails.
On average, business professionals receive hundreds of emails every single week. Even though we’re living in a social media world, email still remains the most effective form of business communication.
Some people won’t even read every message that pops into their inbox – so how can you make your email stand out? Read More
The inbox is getting busier day by day, attention spans are decreasing to that less of a goldfish, but consumers still love email marketing. However, to cut through the noise, you also need a strategy that determines the who, where, what, and why of your email marketing activity.
To generate more revenue from your store without increasing your SEO, PPC, or social media marketing budgets a great tactic is to optimize your store’s conversion rate (CRO). Here are 3 of the most effective optimization tactics that I’ve seen our customers use. Start implementing them today and generate more leads and sales.
The digital marketing environment has never been more active and diverse. New tools and strategies are pioneered on a constant basis, powered by a marketing landscape with some4,000 marketing technology solutions and counting. Yet despite all new innovations, one classic channel—email—continues to thrive as a core component of nearly any mature digital marketing strategy
Email is static, boring and not sexy at all. This widely spread image of the channel is proven outdated more and more. Personalized images, real-time data feeds, daily changing content and image galleries as well as pre-filled forms lift the old lady of the digital marketing to a new, prospering age.
Producing quality content for a blog is only half of the battle. The other half – and often the more difficult half – comes with promotion. I would like to think that I’ve come up with a few tried and true methods that work for me through extensive trial and error. These 11 methods have helped me get nearly 600 shares on my most recent article. Use as few or as many as you’d like, and be sure to let me know how they work for you!
How do you design a newsletter that can help you build long-term relationships with your subscriber base? Let’s have a look at the top 5 breakthrough newsletter design trends that will rule 2016.