The inbox is getting busier day by day, attention spans are decreasing to that less of a goldfish, but consumers still love email marketing. However, to cut through the noise, you also need a strategy that determines the who, where, what, and why of your email marketing activity.
Category Archives: Articles
To generate more revenue from your store without increasing your SEO, PPC, or social media marketing budgets a great tactic is to optimize your store’s conversion rate (CRO). Here are 3 of the most effective optimization tactics that I’ve seen our customers use. Start implementing them today and generate more leads and sales.
Dynamic and personalized images can provide a new level of individualization. Images are an important part of interactive email and the basic layer for a set of further elements and actions that make an email interactive. See how we created an interactive email and advent calendar.
The digital marketing environment has never been more active and diverse. New tools and strategies are pioneered on a constant basis, powered by a marketing landscape with some4,000 marketing technology solutions and counting. Yet despite all new innovations, one classic channel—email—continues to thrive as a core component of nearly any mature digital marketing strategy
Email is static, boring and not sexy at all. This widely spread image of the channel is proven outdated more and more. Personalized images, real-time data feeds, daily changing content and image galleries as well as pre-filled forms lift the old lady of the digital marketing to a new, prospering age.
Producing quality content for a blog is only half of the battle. The other half – and often the more difficult half – comes with promotion. I would like to think that I’ve come up with a few tried and true methods that work for me through extensive trial and error. These 11 methods have helped me get nearly 600 shares on my most recent article. Use as few or as many as you’d like, and be sure to let me know how they work for you!
How do you design a newsletter that can help you build long-term relationships with your subscriber base? Let’s have a look at the top 5 breakthrough newsletter design trends that will rule 2016.
Research shows that over 79% of smartphone users read emails on their smartphone. And around 50% of marketing email newsletters are opened on mobile devices This has a big impact on how emails should be designed and formatted to be mobile friendly. But there is something every email marketer is forgetting to take into account…. Read More
Emails, emails, emails. We send them out in their hundreds every day – but sometimes, the quality of our email content is woefully neglected. This is particularly the case with transactional emails – which is especially worrying, given how important these emails are for growing your business. Read More
Isn’t it great when you have the opportunity to try before you buy? Whether this is test driving a new car or playing a new video game before you actually purchase it, having the ability to have a play around first gives you the peace of mind that you are making the right decision. Read More