Email marketing articles: eye tracking, long tail and first impressions

We read it, we liked it and we share it here. This weeks’ “really good email marketing stuff”. Enjoy your read. Any tips for articles?  If you want to comment on any of the articles, go ahead!

• What eye-tracking reveals about designing effective emails | RedCmarketing

  Very interesting whitepaper about eye tracking emails and what lessons are learned form that.

• Are you maximizing the long tail of email? | Email Worx

  If the true performance of an email campaign doesn’t appear for a matter of weeks, how might this affect the way you do things? Here are some action points to consider:

• Birthday Email Programs: An Opportunity to Connect | Return Path

  So, how can you use birthdays to stand out in the inbox and forge a deeper connection with your subscribers?  Let’s take a look at a few examples for some inspiration:

• Get Your Email Opened: First Impressions Make an Impact | Litmus

  The email subscriber’s experience starts long before the subscriber ever opens the email, as they evaluate the trustworthiness of your from name and their level of interest in your subject line.

• What’s in Style: 1:1 Relationships with Email (A True Story) | Digital Dexterity

  A story about how great email marketing and,having actual humans in your customer service make a huge difference in value for the customer.

About Jordie van Rijn

Jordie van Rijn is an independent email marketing consultant. He specializes in smart email marketing, event-driven campaigns and email tool selection. As a consultant, Jordie will help you get the most out of your email marketing efforts.

• View all posts by Jordie van Rijn →
• Blog