Are your email campaign metrics on the rise, without a similar increase in conversion? Perhaps it’s time to take a look at your landing pages.
Your email campaign can very well be the bait for “catching” leads, it’s not the hook. This hook is, of course, your landing page. That is where your leads actually sign-up, download, make a purchase, or, in other words, convert.
It makes sense to give your email landing pages at least as much attention as your emails. Email and landing pages are the two most important pieces of your campaign. They must complement each other and work in perfect harmony, moving leads to become customers. Read More