Isn’t it great when you have the opportunity to try before you buy? Whether this is test driving a new car or playing a new video game before you actually purchase it, having the ability to have a play around first gives you the peace of mind that you are making the right decision. Read More
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Top performing B2B marketers say it’s the single most effective tactic for lead nurturing, while the famous Experian statistic suggests that for every $1 spent by marketers on email, they yield an average of $44.25 in return. What are the most compelling numbers behind Email Automation?
Triggered emails are an incredibly powerful email marketing tool that many online marketers often completely fail to take advantage of. More often than not, this is because so many marketers simply don’t know how to take advantage of this special type of email or haven’t even really heard enough about it to know what they’re missing out on.
Ever wonder why your email marketing campaigns fail to be mobile worthy? More and more businesses are trying to optimize their emails for mobile but not many are actually doing it well.
This infographic 7 distinct reasons why mobile email campaigns fail by Reachmail shows them all. This is a very timely advice since their own statistics also show that over 40% of emails are now opened on a mobile device. Read More
Many people believe that email marketing is dead, but this is not true. In fact, email marketing is seeing a resurgence because many companies are using email marketing the right way. Email marketing is proving to be quite successful for more and more online marketers and companies. Read More
Do you even have a transactional email campaign that you’re actively managing? Sure, if you have any customers or users at all, then you’re obviously sending transactional emails all the time. However, sending them because you need to and using them as part of a successful and integrated marketing strategy are not the same things. Read More
In the world of email marketing, good subject lines may get your emails opened, but it’s the content of the emails that will cause customers to act, but it can take some time to create all that content.
Luckily, you can easily re-purpose content for your emails using what you’ve already created for your blog and website in order to make them more interesting, more engaging, and more successful in the long run.
What exactly is Behavioral Marketing automation? Bryan Brown (@getvision) director of product strategy at Silverpop explains the concept of “behavioral marketing” and how you are able to automate parts of that behavioral marketing process.
Behavioral marketing automation has proven time and time again to have a big impact on marketing programs. A marketer can go from mass communication, to very individual and customer targetted messaging and email. As Bryan says: “The net impact? A relationship in which marketing assists the buyer in the learning process, strengthening engagement and ultimately leading to increased conversions.”
Under today’s marketing umbrella, a majority of companies utilize some level of email promotion, but few seem to be doing it really well. For the most part, this is due to a lack of strategy and misguided expectations.
With so many competing digital marketing tools, it’s easy for email marketing to serve the simple purpose of your company’s monthly newsletter, without much thought behind effective communication. Read More