All posts by Guestpost


The Simple Way to Improve Emails with Re-purposed Content

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In the world of email marketing, good subject lines may get your emails opened, but it’s the content of the emails that will cause customers to act, but it can take some time to create all that content.

Luckily, you can easily re-purpose content for your emails using what you’ve already created for your blog and website in order to make them more interesting, more engaging, and more successful in the long run.
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Explaining Behavioral Marketing Automation

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What exactly is Behavioral Marketing automation? Bryan Brown (@getvision) director of product strategy at Silverpop explains the concept of “behavioral marketing” and how you are able to automate parts of that behavioral marketing process.

Behavioral marketing automation has proven time and time again to have a big impact on marketing programs. A marketer can go from mass communication, to very individual and customer targetted messaging and email. As Bryan says: “The net impact? A relationship in which marketing assists the buyer in the learning process, strengthening engagement and ultimately leading to increased conversions.”


Lead scoring in email marketing

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Under today’s marketing umbrella, a majority of companies utilize some level of email promotion, but few seem to be doing it really well. For the most part, this is due to a lack of strategy and misguided expectations.

With so many competing digital marketing tools, it’s easy for email marketing to serve the simple purpose of your company’s monthly newsletter, without much thought behind effective communication. Read More