A/B testing in email marketing is an effective way to gain insight in the preferences of your target group. While doing so, we discovered an unexpected side-effect of A/B testing in the form of framing and priming by the subject line. Read More
All posts by Charlotte Scheiberlich
Payment information can offer interesting insights to fine-tune your email marketing. Did you know there is a relation between payment refusals and the time of the month?
Since email marketing is closely related to payment and conversion, this is relevant for all email marketing experts. In this article I will give insights in the relation between payments and email marketing. Read More
‘The best way to improve your email campaign results, is to increase your email list size’, Dela Quist said at the DDMA Email Summit conference. You have to put an even amount of effort into creating your email campaign, whether you send your email campaign to 500 contacts or to 500.000 contacts. Read More
When putting effort in your email marketing, you hope to get positive feedback in terms of a good open rate, click through rate and conversions. Having put time and energy into creating good content and a lean design, it can be a disappointment to see people unsubscribe from your newsletter.
Knowing how to interpret your newsletter unsubscribes can give hints in how to deal with them. In this article, I will discuss reasons people unsubscribe and how you could prevent it. Read More
One of the main reasons email marketing is an indispensable part of the marketing mix is that it delivers such high ROI. On average the ROI of email marketing is 119%, but you probably want higher.
To increase that ROI is an ongoing challenge. Here are 8 tips to increase your ROI and reach your targets. Read More
Email marketing is often used to trigger impulse buying. Impulse buying works well for low-priced products. High-priced products and impulse buying don’t seem to be a good match at first, but are actually a great combination!
So let’s learn more on how to successfully trigger impulse buying for high-priced purchases. Read More