It’s obvious; a building block to effective email marketing is excellent inbox placement. If you don’t make it to the inbox your chances of a response drop dramatically. The numbers speak for themselves. Here are some tips to join the top privileged group of senders with high inbox placement.
Sending out event driven email to your email list is a great way to keep them engaged and reminded that you have their best interests in mind. Since this type of email can be set up in advance and sent out at a later date, you have the advantage of coming up with great ideas ahead of time before launching them out as part of a campaign. Read More
Email marketing is a strong and trusted channel. Going hand-in-hand with that, a well-established channel should have well-defined norms and behaviors, best practice guidelines and Imperatives. But where to start if we want to do it by the book? Read More
Triggered emails are an incredibly powerful email marketing tool that many online marketers often completely fail to take advantage of. More often than not, this is because so many marketers simply don’t know how to take advantage of this special type of email or haven’t even really heard enough about it to know what they’re missing out on.
Imagine you are selling your products, you have a fair client database and you are turning a profit. “Good” you´d say, but what if you could go from “good” to “GREAT”? The only thing you have to do is focus on managing your companies “brand equity” through email marketing. Would you choose the blue or the red pill? Read More
What are you thankful for this Thanksgiving? We all know one thing brands are most thankful for. Email!!
With Thanksgiving, Black Friday and Cyber Monday, emails have a lot of potential to get people talking and engaging with your brand during the holiday season. Read More
Ever wonder why your email marketing campaigns fail to be mobile worthy? More and more businesses are trying to optimize their emails for mobile but not many are actually doing it well.
This infographic 7 distinct reasons why mobile email campaigns fail by Reachmail shows them all. This is a very timely advice since their own statistics also show that over 40% of emails are now opened on a mobile device. Read More
Email Marketing is an extremely versatile tool that you can use to appeal to just about anyone, anywhere, anytime. Through personalization, segmentation and autoresponders you’re able to send unique messages to different individuals with a click of a button. Read More