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Golden guidelines for Holiday season email marketing


What are you thankful for this Thanksgiving? We all know one thing brands are most thankful for. Email!!
With Thanksgiving, Black Friday and Cyber Monday, emails have a lot of potential to get people talking and engaging with your brand during the holiday season.

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B2C and B2B email marketing: Knowing the difference


Email Marketing is an extremely versatile tool that you can use to appeal to just about anyone, anywhere, anytime. Through personalization, segmentation and autoresponders you’re able to send unique messages to different individuals with a click of a button.

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The killers of Good Email Design


An otherwise perfectly good email campaign can be ruined by some very insidious little problems that can manifest themselves if you’re not careful in how you manage all the little details of email, landing page and message design.

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7½ Steps to Great Email Marketing for Small Businesses


Small businesses often struggle to gain traction in marketing their product or service. Flyers get thrown away, billboards require upkeep and radio or television adverts cost as much as the company car!

So, what’s a cost effective solution to a very serious problem? After all, with no marketing there’s no sales and with no sales, your small business will soon be out of business!

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The Do’s and Dont’s of email Drip campaigns


Everyone who’s anyone is talking about automation these days!

Automation and autoresponders have proven effective for email marketers around the world due to their ease of use and performance in the inbox. There’s loads of information and statistics about autoresponders and automation, but this article is going to focus on a very specific type of email automation: Drip Email Marketing.

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Do You Treat Your Subscribers Like a “Homogeneous Lump”?


If there’s one thing that email marketing experts disagree on, it’s the best way to sell via email.

You have one camp that believes you need to build credibility and trust with your subscribers before they’ll be ready to buy. So you should focus on sending great content and nurturing relationships before you offer anything. They can’t believe how crass some people can be by pitching before they’ve built a relationship.

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3 steps to get your email marketing prepared for the new EU Data Protection reform


The one topic that’s been hot on everyone’s lips over the past couple of months is that of the forthcoming EU Data Protection reforms, taking place within the next 12-24 months.

What to do? Following these simple steps can help you to prepare in time.

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How to Optimize & Test your landing pages: Q&A with Clay Collins of LeadPages


If you’re serious about growing your email audience, you already know the value of landing page testing and optimization.

Caveat: Becoming an optimization pro doesn’t happen overnight. And plenty of small business marketers and entrepreneurs need a helping hand to get started.

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Email Deliverability, a 5-point inspection


Without deliverability your emails are like a red hot Ferrari with the engine missing.

Deliverability the first step to a successful email campaign and even the name of the game when it comes to email marketing.

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