email-winback

25 Ways to Reconnect With Your Subscribers After a Heavy Promotion

By | Articles | 5 Comments

So you are done with a heavy promotion, perhaps a product launch, and you begin thinking that your list might be a bit fatigued by all the email hassling at this point.
You need to ease things out and remind your audience that your main goal is to serve them and not to just ask them to keep pulling out their wallets all the time. How to do this? Try any of the following 25 methods.

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email marketing reciprocity

Give and thou shall Convert: Adding Reciprocity to your Email Marketing

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We’re pulling out the Caldinis for all you email marketers out there!

Who hasn’t heard about the six scientific shortcuts to persuasion? More popular than a daytime soapie and twice as effective, they are the key to gaining and converting subscribers.

In this series, we’ll take you through some of these persuasion life-hacks that you can use to hack your way to email marketing success! Read More

email-new-inbox-placement

Is Behavioral the New Inbox Placement?

By | Articles | One Comment

One of the more well-known philosophical questions is: “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
Its email marketing equivalent might be. “If an email arrives in an inbox, and no one opens it, did it arrive?

So does it matter if an email landed in the inbox — you bet it does! Read More