We’re pulling out the Caldinis for all you email marketers out there!
Who hasn’t heard about the six scientific shortcuts to persuasion? More popular than a daytime soapie and twice as effective, they are the key to gaining and converting subscribers.
In this series, we’ll take you through some of these persuasion life-hacks that you can use to hack your way to email marketing success! Read More
Email address acquisition is core to the strategy of all marketers. The rise in “Join My Email List” popups that you see across every site you browse is a clear indicator of this. These popups make it easy for a marketer to grow their email list and remarket to high intent consumers. Read More
One of the more well-known philosophical questions is: “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
Its email marketing equivalent might be. “If an email arrives in an inbox, and no one opens it, did it arrive?
So does it matter if an email landed in the inbox — you bet it does! Read More
It’s obvious; a building block to effective email marketing is excellent inbox placement. If you don’t make it to the inbox your chances of a response drop dramatically. The numbers speak for themselves. Here are some tips to join the top privileged group of senders with high inbox placement.
Sending out event driven email to your email list is a great way to keep them engaged and reminded that you have their best interests in mind. Since this type of email can be set up in advance and sent out at a later date, you have the advantage of coming up with great ideas ahead of time before launching them out as part of a campaign. Read More
Email marketing is a strong and trusted channel. Going hand-in-hand with that, a well-established channel should have well-defined norms and behaviors, best practice guidelines and Imperatives. But where to start if we want to do it by the book? Read More
Triggered emails are an incredibly powerful email marketing tool that many online marketers often completely fail to take advantage of. More often than not, this is because so many marketers simply don’t know how to take advantage of this special type of email or haven’t even really heard enough about it to know what they’re missing out on.
Imagine you are selling your products, you have a fair client database and you are turning a profit. “Good” you´d say, but what if you could go from “good” to “GREAT”? The only thing you have to do is focus on managing your companies “brand equity” through email marketing. Would you choose the blue or the red pill? Read More