It’s relatively easy to get on board with email automation. And once you get the hang of it, it can be tempting to set up several automated flows, turn the sequence on, sit back, and watch the leads roll in. But there are some times when people just don’t want to “talk.” Here are four times you should hit the pause button on your email automation flow, step back, and send something different (or nothing at all) instead.
Email marketing a very effective channel, but making your emails stand out is not an easy task. Most people consider the inbox as their personal space. Email marketers need to dedicate time and effort to understand the psychology of recipients. This will help them connect on an emotional level. Here are psychological hacks to influence your consumers’ decisions.
Emails, emails, emails. We send them out in their hundreds every day – but sometimes, the quality of our email content is woefully neglected. This is particularly the case with transactional emails – which is especially worrying, given how important these emails are for growing your business. Read More
Dynamic and personalized images can provide a new level of individualization. Images are an important part of interactive email and the basic layer for a set of further elements and actions that make an email interactive. See how we created an interactive email and advent calendar.
Email marketing is a strong and trusted channel. Going hand-in-hand with that, a well-established channel should have well-defined norms and behaviors, best practice guidelines and Imperatives. But where to start if we want to do it by the book? Read More
In the military, soldiers learn how to push past their perceived limits and that involves wading through their inboxes to keep on top of an endless stream of messages. Additionally, they are forced to process mission critical emails: which could mean life or death. Find out their email protocol anyone can use to write more efficient emails.
On average, business professionals receive hundreds of emails every single week. Even though we’re living in a social media world, email still remains the most effective form of business communication.
Some people won’t even read every message that pops into their inbox – so how can you make your email stand out? Read More
Email is static, boring and not sexy at all. This widely spread image of the channel is proven outdated more and more. Personalized images, real-time data feeds, daily changing content and image galleries as well as pre-filled forms lift the old lady of the digital marketing to a new, prospering age.
The digital marketing environment has never been more active and diverse. New tools and strategies are pioneered on a constant basis, powered by a marketing landscape with some4,000 marketing technology solutions and counting. Yet despite all new innovations, one classic channel—email—continues to thrive as a core component of nearly any mature digital marketing strategy
The inbox is getting busier day by day, attention spans are decreasing to that less of a goldfish, but consumers still love email marketing. However, to cut through the noise, you also need a strategy that determines the who, where, what, and why of your email marketing activity.