So, you want to commission an email campaign? You’ve got a lot of elements to set up, and part of the process will be getting a template designed and built.
This can often be a difficult part of the process because while you know your audience, you know your product / service, and you know your tone of voice, getting this into a usable form can be tricky.
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Email has a powerful role in driving and maintaining customer loyalty, but this means you need a focus on consistent and regular Customer Lifecycle communications to get the real value from it.
Now, more than ever marketers are under pressure to grow and nurture our customers to…
• drive subscriber growth
• reduce churn
• increase value per customer
• maintain loyalty to increase profits
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Well, it happened. As predicted – at 49% of all opens, email mobile opens have reached the intersection point with desktops thanks to another 5% growth over the last quarter (not to mention a +5% growth in the quarter previous as well!).
We could now even say that email marketing is mobile marketing and vice versa. Let’s dig into the mobile email statistics a bit deeper.
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Blogging is a great way to market and promote your business. A well-written blog can establish you as an expert and authority in your marketplace and industry.
One challenge many bloggers face, however, is attracting and building an audience. To overcome this you need to put out great content that is unique and valuable, and do it consistently.
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In the world of email marketing, good subject lines may get your emails opened, but it’s the content of the emails that will cause customers to act, but it can take some time to create all that content.
Luckily, you can easily re-purpose content for your emails using what you’ve already created for your blog and website in order to make them more interesting, more engaging, and more successful in the long run.
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One area of email marketing which is often not talked about is your ‘From-Address’. Now an email marketer can use their From-Address for good (more conversions and results from your newsletter) and for bad (the opposite or at least make your mail look quite strange to the recipient). There are actually quite some things to say about the From-Address So what are the DOs and Don’ts?
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If you haven’t yet heard of or started practicing media convergence, then now is the time.
In the hyper-connected world of digital marketing and sales, it’s easy to lose the attention of those you’re looking to punt a product to. So how can we make email less “flat” and more engaging? By adding some media convergence!
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President Barack Obama is known as one of the most digitally involved politicians. He embraced Social Media and Email Marketing unlike any others before him.
While he and (counterpart) Romney approximately sent the same amount of emails the Presidents’ team really took their email marketing to the next level.
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