Let’s face it: marketing automation tracks a lot of data, from open rates, to click-through rates, to unsubscribe rates. There are plenty more metrics that marketing automation tracks, but for some digital marketers, all that data can be more overwhelming than actually helpful. Read More
Take a random dive into your inbox and check out any promotional/marketing emails you’ve received. How many of them have the eponymous navigation bar? I’m pretty sure the answer’s going to be the majority of them. I’m here to make a stand against the conventional “email navigation bar”.
A/B testing in email marketing is an effective way to gain insight in the preferences of your target group. While doing so, we discovered an unexpected side-effect of A/B testing in the form of framing and priming by the subject line. Read More
Research shows that over 79% of smartphone users read emails on their smartphone. And around 50% of marketing email newsletters are opened on mobile devices This has a big impact on how emails should be designed and formatted to be mobile friendly. But there is something every email marketer is forgetting to take into account…. Read More
Anne Holland of Which Test Won presents some surprising email split tests results in this classic video. But also warns about the pitfalls of email marketing testing. That led to increases in revenue, engagement, and ROI. Read More
What if your email is the first communication a super busy consumer has ever received from you? Do you really expect her to read through even 100 words of good content when your brand is still a relative stranger to her? If so, your efforts are wasted. Read More
So you are done with a heavy promotion, perhaps a product launch, and you begin thinking that your list might be a bit fatigued by all the email hassling at this point.
You need to ease things out and remind your audience that your main goal is to serve them and not to just ask them to keep pulling out their wallets all the time. How to do this? Try any of the following 25 methods.
We’re pulling out the Caldinis for all you email marketers out there!
Who hasn’t heard about the six scientific shortcuts to persuasion? More popular than a daytime soapie and twice as effective, they are the key to gaining and converting subscribers.
In this series, we’ll take you through some of these persuasion life-hacks that you can use to hack your way to email marketing success! Read More
Email address acquisition is core to the strategy of all marketers. The rise in “Join My Email List” popups that you see across every site you browse is a clear indicator of this. These popups make it easy for a marketer to grow their email list and remarket to high intent consumers. Read More