Imagine you are selling your products, you have a fair client database and you are turning a profit. “Good” you´d say, but what if you could go from “good” to “GREAT”? The only thing you have to do is focus on managing your companies “brand equity” through email marketing. Would you choose the blue or the red pill? Read More
What are you thankful for this Thanksgiving? We all know one thing brands are most thankful for. Email!!
With Thanksgiving, Black Friday and Cyber Monday, emails have a lot of potential to get people talking and engaging with your brand during the holiday season. Read More
Email Marketing is an extremely versatile tool that you can use to appeal to just about anyone, anywhere, anytime. Through personalization, segmentation and autoresponders you’re able to send unique messages to different individuals with a click of a button. Read More
Small businesses often struggle to gain traction in marketing their product or service. Flyers get thrown away, billboards require upkeep and radio or television adverts cost as much as the company car!
So, what’s a cost effective solution to a very serious problem? After all, with no marketing there’s no sales and with no sales, your small business will soon be out of business! Read More
Everyone who’s anyone is talking about automation these days!
Automation and autoresponders have proven effective for email marketers around the world due to their ease of use and performance in the inbox. There’s loads of information and statistics about autoresponders and automation, but this article is going to focus on a very specific type of email automation: Drip Email Marketing. Read More
If there’s one thing that email marketing experts disagree on, it’s the best way to sell via email.
You have one camp that believes you need to build credibility and trust with your subscribers before they’ll be ready to buy. So you should focus on sending great content and nurturing relationships before you offer anything. They can’t believe how crass some people can be by pitching before they’ve built a relationship. Read More
The forthcoming EU Data Protection reforms that will take place within the next 12-24 months is a hot topic on everyone’s lips .But what to do? Following these simple steps can help you to prepare in time.
If you’ve missed the noise around it then you’ll not be aware of what’s happening
If you’re serious about growing your email audience, you already know the value of landing page testing and optimization.
Caveat: Becoming an optimization pro doesn’t happen overnight. And plenty of small business marketers and entrepreneurs need a helping hand to get started.