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7½ Steps to Great Email Marketing for Small Businesses

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Small businesses often struggle to gain traction in marketing their product or service. Flyers get thrown away, billboards require upkeep and radio or television adverts cost as much as the company car!

So, what’s a cost effective solution to a very serious problem? After all, with no marketing there’s no sales and with no sales, your small business will soon be out of business!

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The Do’s and Dont’s of email Drip campaigns

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Everyone who’s anyone is talking about automation these days!

Automation and autoresponders have proven effective for email marketers around the world due to their ease of use and performance in the inbox. There’s loads of information and statistics about autoresponders and automation, but this article is going to focus on a very specific type of email automation: Drip Email Marketing.

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Do You Treat Your Subscribers Like a “Homogeneous Lump”?

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If there’s one thing that email marketing experts disagree on, it’s the best way to sell via email.

You have one camp that believes you need to build credibility and trust with your subscribers before they’ll be ready to buy. So you should focus on sending great content and nurturing relationships before you offer anything. They can’t believe how crass some people can be by pitching before they’ve built a relationship.

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3 steps to get your email marketing prepared for the new EU Data Protection reform

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The one topic that’s been hot on everyone’s lips over the past couple of months is that of the forthcoming EU Data Protection reforms, taking place within the next 12-24 months.

What to do? Following these simple steps can help you to prepare in time.

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How to Optimize & Test your landing pages: Q&A with Clay Collins of LeadPages

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If you’re serious about growing your email audience, you already know the value of landing page testing and optimization.

Caveat: Becoming an optimization pro doesn’t happen overnight. And plenty of small business marketers and entrepreneurs need a helping hand to get started.

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Email Deliverability, a 5-point inspection

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Without deliverability your emails are like a red hot Ferrari with the engine missing.

Deliverability the first step to a successful email campaign and even the name of the game when it comes to email marketing.

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Email subscription pop-ups rule!

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Gathering quality, permission driven email opt-ins for your newsletters should be at the top of every email marketers’ to-do list. Without an engaged audience it can be hard to make the most out of your messaging.

Luckily there is a math and science to growing your email marketing opt-in list and a good part of it is around targeting your opt-in requests.

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17 great email marketing posts to share right now

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Here are 17 of my favorite articles about email marketing from the last couple of weeks. They (almost) speak for themselves.

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Retina email: Is it worth it? [infographic]

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Is it worth going “retina” on your emails and increase the resolution of your email images? Will it be the double sized image to rule them all?

This infographic by Media Monks serves some quick tips on how to design retina friendly emails, keeping in mind the perfect image ratio, image file size, media queries for a responsive email design and other crucial components.

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