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3 steps to get your email marketing prepared for the new EU Data Protection reform


The one topic that’s been hot on everyone’s lips over the past couple of months is that of the forthcoming EU Data Protection reforms, taking place within the next 12-24 months.

What to do? Following these simple steps can help you to prepare in time.

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How to Optimize & Test your landing pages: Q&A with Clay Collins of LeadPages


If you’re serious about growing your email audience, you already know the value of landing page testing and optimization.

Caveat: Becoming an optimization pro doesn’t happen overnight. And plenty of small business marketers and entrepreneurs need a helping hand to get started.

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Email Deliverability, a 5-point inspection


Without deliverability your emails are like a red hot Ferrari with the engine missing.

Deliverability the first step to a successful email campaign and even the name of the game when it comes to email marketing.

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Email subscription pop-ups rule!


Gathering quality, permission driven email opt-ins for your newsletters should be at the top of every email marketers’ to-do list. Without an engaged audience it can be hard to make the most out of your messaging.

Luckily there is a math and science to growing your email marketing opt-in list and a good part of it is around targeting your opt-in requests.

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17 great email marketing posts to share right now


Here are 17 of my favorite articles about email marketing from the last couple of weeks. They (almost) speak for themselves.

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Retina email: Is it worth it? [infographic]


Is it worth going “retina” on your emails and increase the resolution of your email images? Will it be the double sized image to rule them all?

This infographic by Media Monks serves some quick tips on how to design retina friendly emails, keeping in mind the perfect image ratio, image file size, media queries for a responsive email design and other crucial components.

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Be an opt-in falcon: What 4 million email opt-ins taught us about collecting quality email adresses


We love the art of collecting email adresses, but also in numbers and we find beauty in data and statistics. So when we hit the mark of collecting 4 million email opt-ins (yes there is a live counter on our site), it was time to open the books and share more of the secrets behind our stats & data of Padiact.

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Keeping your Mailing List Healthy


Your body is a temple – treat it well and it will serve you well. Neglect to take care of it and you will end up paying the consequences. Mailing lists are exactly the same.
You need to take care of your email marketing list if you expect it to serve you well and get good responses to your offers.

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Our top 3 email marketing myth busters


When it comes to email marketing there are still some myths that surround our practices. It can be difficult to know what are the best options for you and your business.

Creating a campaign centred around old practices can be damaging to your email marketing ROI and may even result in you losing subscribers. To stop this negative impact on your business we have collected a top 3 of the most common myths surrounding email marketing and what the current best practices are.

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