The digital marketing environment has never been more active and diverse. New tools and strategies are pioneered on a constant basis, powered by a marketing landscape with some 4,000 marketing technology solutions and counting. Yet despite all new innovations, one classic channel—email—continues to thrive as a core component of nearly any mature digital marketing strategy. Read More
Email is static, boring and not sexy at all. This widely spread image of the channel is proven outdated more and more. Personalized images, real-time data feeds, daily changing content and image galleries as well as pre-filled forms lift the old lady of the digital marketing to a new, prospering age.
Producing quality content for a blog is only half of the battle. The other half – and often the more difficult half – comes with promotion. I would like to think that I’ve come up with a few tried and true methods that work for me through extensive trial and error. These 11 methods have helped me get nearly 600 shares on my most recent article. Use as few or as many as you’d like, and be sure to let me know how they work for you!
How do you design a newsletter that can help you build long-term relationships with your subscriber base? Let’s have a look at the top 5 breakthrough newsletter design trends that will rule 2016.
Research shows that over 79% of smartphone users read emails on their smartphone. And around 50% of marketing email newsletters are opened on mobile devices This has a big impact on how emails should be designed and formatted to be mobile friendly. But there is something every email marketer is forgetting to take into account…. Read More
Emails, emails, emails. We send them out in their hundreds every day – but sometimes, the quality of our email content is woefully neglected. This is particularly the case with transactional emails – which is especially worrying, given how important these emails are for growing your business. Read More
Isn’t it great when you have the opportunity to try before you buy? Whether this is test driving a new car or playing a new video game before you actually purchase it, having the ability to have a play around first gives you the peace of mind that you are making the right decision. Read More
Top performing B2B marketers say it’s the single most effective tactic for lead nurturing, while the famous Experian statistic suggests that for every $1 spent by marketers on email, they yield an average of $44.25 in return. What are the most compelling numbers behind Email Automation?
On average, business professionals receive hundreds of emails every single week. Even though we’re living in a social media world, email still remains the most effective form of business communication.
Some people won’t even read every message that pops into their inbox – so how can you make your email stand out? Read More
Email marketing is dynamic and even though the medium doesn’t always change, user behavior definitely drives the trends and what we, as marketers, focus on.
In this blog post, I’ve outlined the trends to look out for and focus on in 2016 as part of my predictions for the year. Read More