Research shows that over 79% of smartphone users read emails on their smartphone. And around 50% of marketing email newsletters are opened on mobile devices This has a big impact on how emails should be designed and formatted to be mobile friendly. But there is something every email marketer is forgetting to take into account…. Read More
Emails, emails, emails. We send them out in their hundreds every day – but sometimes, the quality of our email content is woefully neglected. This is particularly the case with transactional emails – which is especially worrying, given how important these emails are for growing your business. Read More
Isn’t it great when you have the opportunity to try before you buy? Whether this is test driving a new car or playing a new video game before you actually purchase it, having the ability to have a play around first gives you the peace of mind that you are making the right decision. Read More
Top performing B2B marketers say it’s the single most effective tactic for lead nurturing, while the famous Experian statistic suggests that for every $1 spent by marketers on email, they yield an average of $44.25 in return. What are the most compelling numbers behind Email Automation?
On average, business professionals receive hundreds of emails every single week. Even though we’re living in a social media world, email still remains the most effective form of business communication.
Some people won’t even read every message that pops into their inbox – so how can you make your email stand out? Read More
Email marketing is dynamic and even though the medium doesn’t always change, user behavior definitely drives the trends and what we, as marketers, focus on.
In this blog post, I’ve outlined the trends to look out for and focus on in 2016 as part of my predictions for the year. Read More
The holiday season is fast approaching and the latest retail craze is just around the corner; Black Friday This is the perfect opportunity to use your email marketing to drive your ROI, but to do that you need to plan ahead and formulate a carefully planned a strategy. Optimise this opportunity by implementing a strategic approach to your Black Friday campaign with our tips;
Email marketing is a great way to grow your business. It can help increase your overall web presence and bring in more revenue in ways that a regular website cannot.
Studies have shown that email subscribers can lead to twice as many comments and shares than regular website readers and almost 3 times the revenue. You know all of this but… Where to begin?
Let’s face it: marketing automation tracks a lot of data, from open rates, to click-through rates, to unsubscribe rates. There are plenty more metrics that marketing automation tracks, but for some digital marketers, all that data can be more overwhelming than actually helpful. Read More